What are the best moments to publish on your social networks?
Julien Bréal
The question is constantly coming back:
what is the best time to publish on social networks?
The best time to publish is the time when Internet users are online.
Through this article, I will share with you a start of response.
So I grouped in this article through 7 studies, the best moments to publish on social networks (Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+) to allow you to create more traffic to your blog, more commitment and more subscribers.
Let's go.
Stop guess when to publish on social networks
Regarding these 7 studies ...
Before making you discover the best moments to publish, I give a César what is in Caesar by pointing to a link to the studies on which I relied to carry out this article.
- HubSpot study through an infographic
- The article of Forbes which shares its best moments
- The study conducted by Buffer on the subject
- Another scientific study of Buffer
- The Huffington Post which shared an article
- Surepayroll
infographic - The best and the worst moments to publish from FastCompany
What is the best time to publish on Facebook?
Answer: The best time to publish on Facebook is between 1 p.m. and 4 p.m. during the week and the weekend.
- Saturday and Sunday between 12 p.m. and 1 p.m.
- Thursday and Friday between 1 p.m. and 4 p.m.
- Wednesday at 3 p.m.
To increase the number of clicks and the number of shares:
- 1 p.m.
- 3 p.m.
- 9 a.m.
Hubspot: Publishing Saturday and Sunday between 12 p.m. and 1 p.m. is the best time during the weekend.
The engagement rate is higher by 18% on Thursday and Friday.
The week between 1 p.m. and 4 p.m., you will get the most clicks.
The worst moment to publish is before 8 a.m. and after 8 p.m.
Forbes: For brands, Friday generates 17% likes, 15% comments and 15% more sharing.
The two days that work best are Thursday and Friday between 1 p.m. and 3 p.m.
Buffer: engagement increases by 18% on Thursday and Friday.
To increase the number of shares publish at 1 p.m. is the most efficient.
To increase the number of shares, 3 p.m. is the best time.
Huffington Post: Thursday and Friday are the best times to publish.
The best moments to publish on Facebook are between 1 p.m. and 15.
SUREPAYROLL: Wednesday at 1 p.m. is the best time to publish on Facebook.
On average between 1 p.m. and 4 p.m., you will get the best click rate. The worst moment to publish is between 8 a.m. and after 8 p.m.
Fastcompany: The best times to publish is between 1 p.m. and 4 p.m. with a peak on Wednesday at 3 p.m.
For FastCompany, the worst time to share content is after 8 p.m. during the weekend.
The tools to know when your community is online on Facebook.
Facebook Analytics
Directly via your Facebook page, you can have access to this information by clicking on statistics, publications and the tab when your fans are online .
Karma fanpage
With this tool , you can have essential data regarding your Facebook page.
This tool also allows you to know when your community is active on Facebook.
What is the best time to tweet?
Answer: The best time to publish on Twitter is between 12 p.m. and 3 p.m. with a peak at 5 p.m.
The week being the best period but some communities are more active on weekends.
- Wednesday at 12 p.m. and between 5 p.m. and 6 p.m.
- Monday to Friday between 12 p.m.-5 am and 5 pm;
- Try between 6 a.m. and 9 a.m. to 10 p.m.
To increase the number of retweets and the click rate:
- Between 5 p.m. and 6 p.m.
- 12h
- 3 p.m.
Buffer: The scientific study showed a 17% increase in commitment during the weekend.
The click rate is higher on Wednesday for companies in the B2B while for companies in the B2C, it seems that the weekend is the best period.
Retweets are larger around 5 p.m. while the click rate increases at 12 p.m. and 6 p.m.
Huffington Post: To optimize retweets, publish between 12 p.m. and 5 p.m.
The best days to publish in the B2B and Monday and Friday. For B2C companies, publish the weekend and Wednesday.
SUREPAYROLL: The best days to tweet are Tuesday and Thursday.
The best moments are between 1 p.m. and 3 p.m.
Between 9 a.m. and 3 p.m. these are the moments when there are the most users.
The tools to know the best moments to tweet
Twitter Analytics
Twitter Analytics is a very good tool to help you understand your audience by having access to days when your community is the most committed.
Followerwonk
This tool developed by Moz allows you to discover where your subscribers are located and when they "tweet" to be focused on the best moments to publish and also know when they are active.
What is the best time to pin on Pinterest?
Answer: Saturday is the best time to touch Pinterest users and also in the evening.
- Saturday between 8 p.m. and 11 p.m.
- Friday at 3 p.m.
The best moments to pin on Pinterest:
- Between 8 p.m. and 2 p.m. with a peak at 9 p.m.
- Between 2 a.m. and 2 p.m. to 4 p.m.
- 1 p.m.-5 p.m.
Hubspot: The best time to pin is any day between 2 a.m. and 4 a.m. and between 2 p.m. and 4 p.m.
Especially Friday at 5 p.m. and Saturday between 8 p.m. and 11 p.m.
Find the best time to hire your subscribers on Pinterest
Pinterest Analytics is a powerful tool that allows you to know the dates where you have had the most views and engagement on your pines.
Use this information to analyze the best days when you have the best results.
What is the best time to publish on LinkedIn?
Answer: The best time to publish on LinkedIn is the middle of the week between 5 p.m. and 6 p.m.
- Tuesday between 10 a.m. and 11 a.m.
- Tuesday, Wednesday and Thursday between 7:30 a.m. and 8:30 a.m., 12 p.m. and between 5 p.m. and 6 p.m.
To increase the number of clicks:
- 5 p.m.-6 p.m.
- 7 a.m.
- 12h
Huffington Post: The best days to publish on LinkedIn are Tuesday and Thursday.
In addition, Tuesday between 10 a.m. and 11 a.m. is known to get more clicks and sharing.
The worst time to publish content on LinkedIn is between 10 p.m. and 6 a.m.
Fast Company: The best moments to publish are Tuesday and Thursday between 5 p.m. and 6 p.m. The worst moment is after 8 p.m.
Forbes: The magazine suggests posting between 8 a.m. and 5 p.m. in the week, you can expect better results.
The tool to post at the best moments on LinkedIn
With LinkedIn Analytics you can discover what are the best days to publish your content.
You will also be able to know what days you get the most likes and sharing.
What are the best moments to publish on Instagram?
Answer: Instagram users are engaged throughout the week.
Monday seems to be the day that gives better results.
- Tuesday and Thursday at any schedule outside 3 p.m. and 4 p.m.
- Publish videos any day but rather between 9 p.m. and 8 a.m.
- Try at 2 a.m., 5 p.m. and Wednesday at 7 p.m.
The best hours to publish on Instagram
- Between 8 a.m. and 9 a.m.
- 2h
- 5 p.m.
The tool to know the best time to publish on Instagram
Iconosquare will help you know the best moments to publish on Instagram.
So what is the best time to publish on Google+?
Answer: The best time to publish on Google+ is the start of the day.
- Wednesday at 9 a.m.
- From Monday to Friday between 9 a.m.-12 p.m.
The best moments to post on Google+
- 9 a.m.
- 11 a.m.
- 12 p.m.-1 p.m.
SUREPAYROLL: Between 9 a.m. and 10 a.m. is the best time in the week with a peak on Wednesday at 9 a.m.
Fast Company: The best time to publish on Google+ is during working hours.
The best time is between 9 a.m. to 10 p.m..
How to analyze your data on your Google+ page?
Google+ Analytics
Use Google+'s data analysis tool to know the posts that worked best as well as your audience.
Timing+
Timing+ is a tool that has been created for Google+ and allows you to know what is the best time to publish content.
Do you want to know more?
You can find the full infographic by having access to the best moments for the main social networks.
Do not hesitate to leave a comment to share your experience!