Julien Bréal

B2B commercial prospecting specialist

Training: Generate B2B meetings

Unnamon File 441

Lemlist

DESCRIPTION

What is Lemlist? Why use Lemlist?

Lemlist.com is a revolutionary platform designed to optimize prospecting campaigns by e-mail.

This powerful tool allows companies to automate the sending of emails while providing advanced personalization, thus increasing the commitment of recipients.

Thanks to its unique features, Lemlist allows you to create personalized email campaigns and send LinkedIn invitations to set up multi-channel campaigns.

The main features of Lemlist

Lemlist is an e-mail prospecting tool with innovative and unique features, designed to maximize the efficiency of marketing campaigns. Here is a detailed description of its main features:

  1. Advanced automation of campaigns : Lemlist allows you to automate the sending of emails on a large scale, while maintaining a high level of personalization. Users can schedule e-mail sequences, define deadlines between shipments and segment their audience for more targeted campaigns.
  2. Dynamic customization : with Lemlist, each email can be personalized at an unrivaled level. Users can integrate personalized images and videos, add dynamic variables to insert specific information to each recipient, and even personalize email overviews to increase opening rates.
  3. Real -time monitoring and analysis : Lemlist offers detailed monitoring tools that allow you to monitor the performance of campaigns in real time. Users can see who has opened their emails, clicked on the links or responded, and use this data to refine their strategies and improve commitment.
  4. Collaboration features : designed for teams, Lemlist allows collaboration between members thanks to campaign sharing features, email models and analysis results. This facilitates the coordination and optimization of prospecting efforts within the team.
  5. Integrations and API : Lemlist is easily integrated with a multitude of CRM tools, marketing platforms and third -party applications, allowing fluid management of contacts and campaigns. Its robust API also allows developers to create personalized integrations to meet the specific needs of their business.
  6. Automated follow-up sequences : This feature allows you to configure automatic follow-ups for prospects that have not responded, with personalized emails to boost interest. This helps maintain contact without an additional effort on the part of the user.
  7. A/B tests : Lemlist offers A/B test tools to compare different email versions and determine those that perform best. This continuously optimizes campaigns for maximum results.
  8. Sending at local time : To maximize the opening rates, Lemlist can schedule email sending depending on the local time of each recipient, guaranteeing as well as messages arrive at the most appropriate time.

With these advanced features, Lemlist is positioned as an essential tool for marketers and sales teams seeking to optimize their prospecting by e-mail and increase their conversion rate significantly.

 

How does Clay.com work?

Clay.com is a platform designed to optimize and automate the commercial prospecting process. Here is how it works, based on the information collected:

  1. Find leads : Clay facilitates the compilation of prospect lists from many sources, including Linkedin, Github, Hubspot/Salesforce, imports of CSV files, and even webhooks. This allows users to quickly aggregate relevant contact data for their commercial activity.

  2. Enrich the leads : the platform incorporates partnerships with data enrichment suppliers, allowing users to start with basic information such as names, emails, LinkedIn addresses, or simply a company, and enrich this data to obtain more complete and informative Lead profiles.

  3. Automation and communication of communication : Clay allows you to connect to more than 300 tools, thus facilitating the automation of prospecting campaigns and the personalization of communications with leads. Users can create personalized email sequences, plan automatic follow -ups, and manage their campaigns more efficiently and targeted.

In addition, Clay presents himself as a tool beyond a simple CRM. It aims to organize automatically, search for intelligently and synchronize all of your personal and professional network. The platform automatically and in real time imports all the people you have encountered, enriched with your work and education information, and updates them proactively. It also offers the possibility of defining reminders for important moments, obtaining intelligent incentives to regain contact and to see the updates of life without the noise of social media.

Clay users benefit from a neat user interface and a first -rate user experience, which helps to consolidate contacts, take notes and remember when reaching. In addition, the platform has been recognized and used by teams from renowned companies such as Nike, Disney, Nasa, Stripe, and Coca Cola, testifying to its reliability and its effectiveness in relationship management.

Discover my opinion on Clay.com

I find that LinkedIn Sales Navigator is an excellent tool for prospecting. The quality/price ratio is incomparable. Small negative point, you will only find 50% of French companies in LinkedIn, you miss a bunch of business opportunities.

My training offered

Information on Clay.com

Website

My opinion on Lemlist

Strengths:
✅ an easy and quick grip of the
✅ Connect Lemlist tool with the main CRM on the market.

Weak points:
❌ high cost of the tool
for a small send volume

 

Lemlist Prices

From 30 euros per month

 

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What to do with lemlist.com?

“Lemlist is an email automation platform that companies use to send personalized large -scale emails. It works as follows:

1. Define your target audience: you start by determining who you want to send your emails. You can either import a contact list, or connect to a data source such as a CRM database.

2. Create email models: you can create personalized email models using the Lemlist editor. You can add personalized variables, such as the person's first name, the name of their business, etc.

3. Plan your campaigns: Once your models are ready, you can plan the moment when you want your emails to be sent.

4. Automate monitoring: You can also configure Lemlist to send automatic monitoring emails to those who have not responded to your initial email.

5. Analyze the results: Lemlist offers a series of reports allowing you to follow the effectiveness of your campaigns. You can see how many people have opened your emails, clicked on your links, responded to your messages, etc.

6. Optimize your campaigns: Depending on the results of your reports, you can adjust your campaigns to increase their efficiency. For example, you can change the time you send your emails, test different titles or modify the content of your messages.

In short, Lemlist Automatized The sending of personalized emails, monitoring and analyzing results, allowing companies to save time and efforts while increasing the efficiency of their campaigns. »»

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