JULIEN BRÉAL

Spécialiste de la prospection commerciale B2B

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Clay.com

DESCRIPTION

Clay.com is a platform that allows you to customize and automate prospecting campaigns. It offers the ability to build prospect lists, enrich data with over 150 providers, and write personalized emails with AI. The platform is designed to improve response rates and increase the number of appointments. Clay also connects to various CRM tools and others, facilitating integration into existing processes.

>> 1000 free credits offered on Clay.com here.

How does Clay.com work?

Clay.com is a platform designed to optimize and automate the sales prospecting process. Here’s how it works, based on the information gathered:

Finding leads: Clay facilitates the compilation of prospect lists from numerous sources, including LinkedIn, Github, HubSpot/Salesforce, CSV file imports, and even Webhooks. This allows users to quickly aggregate relevant contact data for their business activity.
Enriching leads: The platform integrates partnerships with data enrichment providers, allowing users to start with basic information such as names, emails, LinkedIn addresses, or simply a company, and enrich this data to obtain more complete and informative lead profiles.
Communication automation and personalization: Clay allows connection to over 300 tools, thus facilitating the automation of prospecting campaigns and the personalization of communications with leads. Users can create personalized email sequences, schedule automatic follow-ups, and manage their campaigns more efficiently and in a targeted manner.

Furthermore, Clay presents itself as a tool beyond a simple CRM. It aims to automatically organize, intelligently search, and synchronize your entire personal and professional network. The platform automatically imports in real-time all the people you’ve met, enriched with your work and education information, and proactively updates them. It also offers the ability to set reminders for important moments, get smart prompts to reconnect, and see life updates without the noise of social media.

Clay users benefit from a polished user interface and top-tier user experience, which helps consolidate contacts, take notes, and remember when to reach out. Additionally, the platform has been recognized and used by teams at renowned companies such as Nike, Disney, NASA, Stripe, and Coca Cola, testifying to its reliability and effectiveness in relationship management.

Discover my review of Clay.com

I find that Clay.com is an exceptionally powerful tool for enriching data and creating ultra-qualified prospect lists. Its ability to collect, analyze and enrich contact information makes the prospecting process not only more efficient, but also more accurate. Using this tool has transformed my approach to prospecting, allowing me to target with great precision the most relevant profiles for my business. The quality of the generated lists is impressive, which translates into a conversion rate significantly higher than what I’ve been able to experience with other methods or tools. In summary, Clay.com has become an essential element of my business development strategy.

What is Clay? Clay.com is a powerful customer relationship management (CRM) tool designed to simplify and optimize customer interactions. It integrates advanced automation and data analysis features to help businesses better understand and retain their customers. Its intuitive interface allows for quick adoption and efficient daily use.

Clay’s main features Clay.com offers an advanced platform for data enrichment and automated personalized prospecting. Here are Clay’s main features:

Creating prospect lists
- Integration with over 10 internal sources such as companies, Google Maps, and HubSpot Contacts.
- Use of integrated API keys to find leads.
Data enrichment
- Access to over 150 enrichment tools to obtain detailed information such as technology stacks, latest funding rounds, recent news, and competitor information.
- Real-time updates of your CRM data or existing prospect lists.
AI-powered email writing
- Generation of hyper-personalized emails using data enriched by Clay.
- Increased response rates and scheduling of more meetings through the combination of Clay’s data and artificial intelligence.
Research automation
- Use of Clay’s AI agent to find all available information on the Internet.
- Automation of research processes to save time and increase efficiency.
Integrations and APIs
- Connection with over 50 integrations to synchronize data with your CRM, emailing tools, and over 500 other applications.
Customer feedback
- Positive testimonials from thousands of users, highlighting Clay’s effectiveness and added value for prospecting and outbound campaigns.